How I Helped an Herbal E-commerce Store Increase Organic Traffic by 475% with Guest Posting
Executive Summary
Client B, an herbal e-commerce business based in the United States, wanted to automate their SEO and content marketing while improving their brand awareness and lead generation. They were committed to offering high-quality herbal products with fast shipping options, but their organic traffic and search visibility were low.
They started a guest post campaign in May 2020 with an initial organic traffic value of $1,006. Within just two months, their traffic value increased to $3,007, and after three months, it skyrocketed to $5,770—a 475% growth.
This case study explains how my guest posting strategy significantly improved their SEO rankings, traffic, and sales.
About the Client
Client B runs a fast-growing herbal e-commerce store, selling a wide range of natural products with a focus on quality and customer service. While they primarily operate in the United States, they ship internationally, making them a global brand.
Their goals included:
- Automating SEO and content marketing to drive organic growth.
- Focusing content on product quality and customer satisfaction.
- Increasing brand awareness and generating new leads.
The Challenge
Although Client B had a strong product lineup and efficient shipping, they faced multiple SEO challenges:
- Low organic traffic value ($1,006) at the start of the campaign.
- High competition in the herbal industry, with an average keyword difficulty of 70.
- Limited brand awareness, making it difficult to attract new customers.
They had previously attempted on-page SEO but needed authoritative backlinks to improve rankings and drive targeted traffic.
The Guest Posting Strategy
To help Client B achieve their goals, I implemented a custom guest posting strategy that focused on relevant, high-authority websites in the health and wellness niche.
- Selected niche-specific sites with DA 40+ to ensure high-quality backlinks.
- Created SEO-optimized guest posts that aligned with their brand messaging.
- Ensured contextual backlinks to target pages, improving organic rankings.
- Published a steady flow of guest posts to sustain SEO growth.
This targeted approach helped improve their brand presence, keyword rankings, and organic traffic.
Implementation & Campaign Details
- Monthly Budget: $1,000
- Cost Per Guest Post: $150
- Total Guest Posts Published: 6–7 per month
- Average Keyword Difficulty: 70
Client B provided their preferred keywords and URLs, and I executed a highly focused guest posting campaign to enhance their search performance.
Guest Post Campaign Results
The impact of my guest posting strategy was impressive within just three months.
- After 2 months: Organic traffic value increased from $1,006 to $3,007.
- After 3 months: Organic traffic value reached $5,770, a 475% increase.
- Higher keyword rankings, leading to more organic clicks.
- More relevant traffic, resulting in increased customer engagement and sales.
Analytics Overview
The guest post campaign led to:
- Significant growth in organic traffic from high-intent searches.
- Increased organic keyword rankings, boosting search engine visibility.
- More sales and new customers, proving the effectiveness of the strategy.
These results demonstrated that strategic guest posting is one of the best ways to boost e-commerce growth.
Client Testimonial
“Farzana’s guest posting service completely transformed our business. Within three months, our organic traffic value increased by 475%, and our keyword rankings improved significantly. We’re now attracting more customers than ever. Highly recommended!” – Client B, CEO of [Herbal E-commerce Store Name]
Conclusion & Key Takeaways
Guest posting is a proven strategy for businesses looking to boost SEO, drive traffic, and enhance brand visibility.
- Quality backlinks from niche-relevant websites can significantly improve search rankings.
- Consistent guest posting efforts deliver long-term organic traffic growth.
- A well-executed campaign can lead to higher sales and customer engagement.
If you’re looking to increase your organic traffic and grow your e-commerce business, let’s build a powerful guest posting strategy that delivers real results.